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McDonald's Monopoly Win Win

McDonald’s Monopoly is the UK’s biggest and longest running brand activation, taking over the country for 6 weeks each year. In the 2016 edition, I had the chance to conceptualise and design the core elements of the campaign before rolling out its digital executions. The brand experience gave McDonald’s the best trading figures in their 43 years in the UK.

Key Visual
Simplified Logo Full Colour
Simplified Logo 3 Colours
Mobile Site
Mobile Site
Mobile Site
Social Media